Blox, India’s leading digital real estate platform, has acquired an 11% stake in Guardians for $12 million, with plans to increase its ownership to 50% over the next three years. This acquisition solidifies Blox and Guardians as India’s largest real estate seller, managing annual sales of approximately 25,000 homes with a consolidated Gross Transaction Value (GTV) of $2 billion in the primary residential market.
Blox is set to grow its GTV fivefold to $10 billion over the next 3-5 years, aligning with the rapid expansion of India’s real estate market, which is projected to exceed $1 trillion by 2030. As India’s first platform to combine Direct-to-Consumer (D2C) and Business-to-Business-to-Consumer (B2B2C) models, Blox is positioned to transform the way developers, brokers, and buyers interact in the real estate space.
Founded in 2020 by Aditya Jhaveri and Shivani Karia Jhaveri, Blox is India’s only platform that allows homebuyers to purchase properties entirely online. Supported by $35 million in funding from prominent investors like Kunal Shah (founder of CRED) and Justin Mateen (co-founder of Tinder), Blox combines advanced AI with a broker-led B2B2C approach to deliver a seamless real estate experience.
This hybrid model, unique to Blox, integrates brokers directly into the platform, while maintaining a smooth, D2C experience for buyers by listing and subsequently selling inventory directly from developer to the buyers. As India’s first platform to support both D2C and broker-led sales, Blox provides developers with a powerful dual-pathway distribution system that elevates market access and expands their reach to both individual buyers and large broker networks.
