How Are Real Estate Influencers Driving Home-Buying Decisions

Real estate is a perennial hot topic. Like any other industry, real estate marketing ways have transitioned over the years to imbibe innovative marketing trends and the latest out-of-the-box ideas. One of the most recent and trendy ways to market is through real estate influencers. It is a preferred and interactive way to connect with potential homebuyers and market the latest real estate projects and industry insights. Real estate influencers leverage the power of social media, helping developers to expand their outreach to attract the relevant target audience. 

Real estate influencers in India help real estate companies to target an enormous following gathered by them on top social media channels like Instagram, Facebook, YouTube, Twitter, etc. through various innovative and exciting ways. 

Here are a few ways through which real estate influencers in India influence home-buying decisions 

1. Increased reach

By leveraging the existing follower base of influencers, developers can reach a much wider audience. They promote this via relevant influencers on platforms where the end user is always active or looking for relevant information. The power of digital footprint and social media is brought to life through influencer marketing initiatives. 

2. Relevant target audience 

People who want to invest in real estate rely on multiple sources of information to make informed decisions and find deals that yield higher returns on investment. Influencer marketing successfully promotes relevant real estate projects, from affordable to luxurious ones. Most influencers have distinct areas and property types that they promote – this showcases relevant properties as per the viewer’s financial goals and location preferences, thereby making information accessible to various relevant potential investors. 

3. Influencers’ thoughts and opinions Impact home-buying Decisions

Audiences follow influencers for a reason; they rely on their expertise and knowledge to make informed decisions. When an influencer promotes real estate properties and upcoming projects, the follower believes that the influencer shares pertinent and truthful knowledge, thereby ensuring trust and increasing the chances of conversion. Most real-estate influencers research the project and developer to give sound advice to their followers.  

4. Lends an emotional touch

For the longest time, real-estate advertisements have been relatively mundane. They have either been announcements in newspapers or big hoardings. Influencers are changing how real estate companies advertise their projects by lending a human and emotional element. Their videos would involve them giving a tour of the home – showing viewers how they can build a perfect life there and make it their dream home. This emotional and personal touch is vital for home seekers to take a decision. 

5. Verified and recognised method to market real estate 

Influencer marketing has become increasingly popular in the real estate market in recent years. Statistics indicated that in 2022, real estate influencer marketing was estimated to be a $16 billion industry; as per researchers, it is projected to increase in the coming years. This growth and popularity have been due to the reliance of known real estate brands on influencer marketing as well as the outstanding response and acceptance by social media users.

6. Influencers help throw light on USPs Innovatively

Influencers open the world of real estate marketing to enormous possibilities. Each influencer has their distinct style, which can be capitalised on to create informative, thought-provoking and compelling promotional videos. Through influencer collaboration, real estate developers can effectively deliver their properties’ uniqueness.

7. Influencers are trustworthy 

Lastly, influencers have loyal followers, which is why they are more likely to trust an influencer than a celebrity. The opinion of influencers is held in high regard by their followers, ensuring that they influence their home-buying decisions over basic marketing ads. 

To conclude, influencers' expertise is being widely used by leading brands across industries to influence the end consumer’s buying decisions. In today’s digital world, a ready user base with a reputed face is the best way to drive buying decisions.