The real estate industry has evolved considerably over the last few years in India. The entire property-buying process has transformed into a digital-first and seamless affair, with the advent of game-changers in the industry like Blox. Identifying the market need for prompt and information-driven property-buying assistance, Blox ventured into the market as the country’s very first consumer-centric proptech platform. It has completely revolutionised decision-making as far as buyers are concerned.
On the surface, it may seem like Blox is just a platform for search & discovery of real estate options. However, its scope extends well beyond just this aspect. Here is a closer look at how Blox has completely changed the game in Indian real estate. It has steered clear of being another common proposition for customers. At the same time, it has firmly ventured to keep customers at the forefront of all its initiatives.
Blox Founder & CEO, Aditya Jhaveri, illuminated the concept behind the creation of the one-stop proptech brand at the IMEX Conclave & Excellence Awards 2023. He stated how the industry has multiple platforms for search and discovery, although scalability becomes an issue since they do not utilise their potential to the fullest. With prime revenue sources being selling leads or ads, they are mostly unable to click bigger transactions, which limit them from earning higher revenues. This is not a model that can sustain according to several industry watchers.
However, Blox has taken a wholly unique approach to the real estate industry. It aspires to be a one-stop point of connection for all parties involved in real estate transactions. Here’s how it is different:
The core area where Blox is different is its single-transaction model and zero brokerage offerings. At the same time, it also offers relationship managers for personalised assistance, which is another unique offering in the industry. Without being only another digital classifieds platform, Blox offers technology-backed offerings for connecting developers and buyers directly for a simpler purchase process. From virtual tours to dedicated online document verification and assistance with other formalities, Blox is an end-to-end solution provider for home purchases.
It is this customer-first and simplified approach that has made Blox a game-changer in the real estate industry. At the same time, consumers can expect greater peace of mind, knowing that their data is completely secure without being shared with third parties. Some of the best properties in a specific micro-market are also offered by Blox while it also has exclusive mandates with several top developers for their projects. Insider information and details are thus directly available for customers. Home-buying has certainly evolved considerably in recent times and Blox is one of the pioneers behind the same.
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